Questions
Answers before the call.
The questions we are asked most, answered with the same boundaries we put in a scope document.
What a Thread is
What exactly is a Thread?
A Thread is a focused sales funnel: one offer, one audience, one conversion, and the connected path between them. It includes the strategy, the landing page, the traffic plan, the conversion tracking, the integration and — optionally — a physical or digital product placed at a specific moment in the journey.
Do you replace our website?
No. A Thread sits alongside your existing site with its own pages and its own single objective. Once it performs, you can link to it from your navigation. Full website redesigns are outside every package.
Do you manage our advertising?
No. Every Thread includes a traffic strategy — which channels, which intent, which messages — but advertising spend and ongoing campaign management are separate and are not included in any package.
How long does a Thread take?
Packaged Threads run three to five weeks from kickoff, depending on the integration and how quickly content and access are available. Custom Threads start with a discovery phase and are scheduled from there.
Working with us
What do you need from us?
Access to your scheduling tool or store, your service or product details, and one decision-maker who can approve copy. Most delays come from approval, not from build.
What happens after launch?
Thread Launch includes thirty days of post-launch support and one improvement round based on the measured events. Beyond that, further work is quoted as a separate engagement — there is no automatic retainer.
Are the physical products required?
No. They are optional and separately priced. We recommend one only where a specific journey moment justifies it — an onboarding gap, an education problem, or a reason to reorder.
Products and pricing
Can we buy products without a Thread?
Not publicly. Product collections are private and are opened for existing clients inside the client portal, because the products only work when they are attached to a journey we designed with you.
Do you work outside these niches?
Yes. The packaged Threads exist because those journeys are well understood. If yours is not on the list, the Custom Thread starts with discovery and builds the path from scratch.
How is pricing structured?
Packages start at the prices listed and are quoted precisely after a short scoping call. Prices shown are starting points, not estimates for every situation. Nothing begins without an agreed written scope.
Still unsure whether a Thread fits?
Send us the offer and the conversion you need. An honest no is faster than a proposal.
What happens next
Send a short application
Six steps, about five minutes.
Receive a scope and a fixed price
Or an honest note that nothing fits.
Build begins
Packaged Threads launch in three to five weeks.