Estimate requests with no project detail
Local services · Lead generation
Quote the right job, before the truck leaves the yard.
The Home Estimate Thread replaces the contact form with a scoped request: project type, property details, photographs and timing, so every estimate that reaches you is one you can actually price.
Starting price
From $1,150
Timeline
3–4 weeks
Conversion
Qualified estimate request
Built for
Roofing, HVAC and exterior contractors
The problem
The problem this Thread solves
Contractors lose hours driving to jobs that were never a fit. A generic contact form collects a name and a sentence, which means qualification happens in a truck instead of on a landing page.
Site visits that end without a quote
No way to prioritise urgent work
Seasonal demand handled by working longer, not converting better
The audience
Who this Thread is built for
Residential contractors with a defined service area who already win work once they are on site. The Thread protects the hours before that.
Homeowner with visible damage and urgency
Homeowner planning a scheduled replacement
Insurance-driven repair enquiry
The conversion journey
Follow the path a visitor actually takes.
Select any stage to see what it does and why the one before it exists. Every stage is a measured conversion event, which is how we find the leak later.
Scope
Project scoping questions
Project type, property age, roof or system details, and urgency — all in plain language with illustrated options.
Evidence
Photo upload
Guided photo prompts so you receive usable images rather than a single blurry corner of a ceiling.
Qualify
Fit and timing check
Service area, timing and budget range confirmed before the request is submitted.
Request
Estimate request
A short contact step at the end, after the visitor has already invested in the process.
Follow up
Estimate follow-up
A structured follow-up with what to expect, how long it takes and how to prepare for the visit.
Stage 01
Journey stage
Select a stage to see what it does.
Funnel preview
The screens we build, in order.
A low-fidelity view of the pages in this Thread, so there is no ambiguity about what ships.
Entry
Project landing page
One project type, one clear promise.
Qualify
Scoping and photo steps
Guided prompts, progress visible.
Convert
Estimate request
Short form after the work is already done.
Confirm
Thank-you and preparation
Expectations set before the visit.
Deliverables
Everything that ships with this Thread.
Grouped the way the work happens. Anything not listed here is outside the package.
Strategy
Offer definition for one project type
Service-area and intent map
Funnel map to estimate request
Conversion-copy direction
Build
One customized landing page
Multi-step scoping form with photo upload
Routing to your inbox or CRM
Thank-you page with preparation guidance
Measurement
Conversion event plan per step
Analytics and tag configuration
Lead-quality reporting definition
Optional products
Concept direction for one leave-behind item
Print-ready artwork for a maintenance checklist
Traffic strategy
Where the visitors come from.
Search
Capture damage and replacement intent in your service area.
Local listings
Send map-pack traffic to the Thread, not the homepage.
Paid social
Seasonal maintenance offers ahead of weather events.
Strategy and setup are included. Advertising spend and ongoing campaign management are separate.
Measurement
Events we configure.
Landing page view
Scoping started
Photos uploaded
Estimate requested
Site visit booked
Value-added products
Recommended for this journey.
Optional, separately priced, and only recommended where a moment in this specific path has a gap.
Maintenance checklist
A leave-behind that earns the next seasonal call.
Preparation guide
Fewer wasted visits, faster quotes.
Crew apparel
Consistency between the landing page and the driveway.
Timeline
How the weeks run.
Week 1
Choose
Offer, audience and funnel map agreed.
Week 2
Customize
Landing page and scoping form built.
Week 3
Launch
Routing, events and traffic plan handover.
Week 4
Improve
Lead-quality review and one adjustment round.
Starting price
From $1,150
Quoted precisely after a short scoping call. Nothing starts without an agreed written scope.
Start This Thread
Not included
Advertising spend and campaign management
Full website redesign
Custom CRM development
Ongoing lead-response staffing
Questions
About this Thread
Where do the photos go?
To one destination of your choice — inbox or CRM — using a standard integration. Long-term image storage and processing is out of scope.
Can we cover several project types?
One primary project type is included. Additional types are additional Threads or a scoped extension.
Your offer already has a destination. Let’s build the path.
Start the Home Estimate Thread with a short application. We reply with a scope, a price and an honest answer about fit.
What happens next
Send a short application
Six steps, about five minutes.
Receive a scope and a fixed price
Or an honest note that nothing fits.
Build begins
Packaged Threads launch in three to five weeks.